I'm torn. I go to the Dam for the hash choice, and Boerejongens has always been a part of that. I salve my conscience by saying that I like some of their offerings and hate their marketing, which I've been banging on about for a while.
My attitude towards everything in Amsterdam has always been 'keep your eye on what's good, ignore the shit', which applies to a lot more than smoking. Should I have swerved 1e Hulp for starting the whole moonrock craze, and encouraging their fanboys and girls? Should I ignore every shop selling Cali weed? I'm running out of places to go, and wondering whether it's all worth it.